Brand Cohesion Experience
When your business isn't where it was when you created the brand.
You've grown, changed your offering, attracted new customers or developed a clearer idea of what you want the business to be.
But the brand hasn't kept up.
The Brand Cohesion Experience is a deeper brand and design project for businesses that need to rethink how they're presented.
When the brand itself longer feels 'right'.
Sometimes better marketing materials aren't enough.
If your logo, colours, typography or overall visual identity no longer represent the business, there's no point putting better posters on top of the same problem.
You need to step back and look at the brand itself.
That might mean refining what you already have, changing significant parts of the identity, or starting again.
We'll work out what's actually necessary rather than assuming every project needs a complete rebrand.
The Brand Cohesion Experience
What you'll receive:
Creative Direction & Brand Identity
Every project begins with understanding your business, audience and goals. I'll develop a considered creative direction, align on the visual style through a curated moodboard, then craft a cohesive brand identity.
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Discovery questionnaire and creative direction
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Curated moodboard and visual inspiration
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Complete logo suite (primary, secondary and submark)
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Colour palette and typography system
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Supporting brand assets such as icons, patterns or textures where appropriate
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Brand guidelines
Your Brand Brought to Life
Deliverables are tailored to your project and may include:
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Website design
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Social media templates
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Business stationery
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Packaging
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Menus
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Signage
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Marketing collateral
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Email signatures
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Presentation template
Collaboration & Support
Creating a cohesive brand is a collaborative process, with opportunities to refine and perfect the details along the way.
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Up to three rounds of revisions
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Ongoing guidance throughout the project
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Optional post-project design support
Final Artwork
Everything is supplied ready for both digital and print use, making it easy to send to printers, signwriters and other suppliers.
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All file types (PNG, JPEG, AI, EPS, PDF)
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Full colour, black, white and reversed logo variations
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Supplier-ready files for printers, signwriters and manufacturers
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Organised file delivery with clear folder structure
What makes this different from the Marketing Design Refresh?
Marketing Design Refresh
Brand Cohesion Experience
Your brand is already working.
We keep the identity and improve how it's used across your marketing.
Starting point:
“I like our branding. Our marketing just isn't very good.”
Main outcome:
Better marketing materials.
Your brand itself needs attention.
We reconsider the identity and build it out across the business.
Starting point:
“Our business has changed and our brand doesn't feel right anymore.”
Main outcome:
An entire brand system.
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