That's completely fine and actually quite common. You don't need to arrive with a detailed brief. Whether you know you need "a new brand" or simply feel that your business has become inconsistent over time, I'll help identify the touchpoints that will have the biggest impact.

My process is designed to make this unlikely. Before any design work begins, we'll spend time understanding your business, your goals and the visual direction through a curated moodboard. This ensures we're aligned before I start developing your brand identity. From there, I'll present one carefully considered creative direction that's built on strategy.. Every project includes up to three rounds of refinements, so we'll work together to fine-tune the details until everything feels right.

Absolutely. Not every business needs to start from scratch. If your existing logo still reflects your business, we can build a more cohesive brand around it by refining your colours, typography, imagery, website and other customer touchpoints. If, during discovery, we decide a new identity would better support your goals, I'll recommend that instead.

I don't just design logos, posters or business cards – I create cohesive brand systems. Every decision is made with the bigger picture in mind, considering how your business will be experienced across every customer touchpoint. From your visual identity and website to packaging, signage and social media, my goal is to create a brand that feels consistent, intentional and instantly recognisable. Rather than overwhelming you with endless concepts, I combine strategy, creative direction and thoughtful design to deliver one cohesive solution that's tailored to your business.

Yes. Projects are typically split into staged payments across the duration of the project, making the investment more manageable. I'll outline the payment schedule in your proposal before we begin, so everything is clear from the outset.

Many clients return as their business grows. Whether you need new marketing materials, packaging updates, additional signage or ongoing design support, I'm happy to continue working together to keep your brand cohesive over time.

Yes. Once the project is complete and final payment has been received, you will have full ownership of your final brand assets. This includes your logo files and agreed brand materials in all standard formats. I retain the right to display the work in my portfolio and marketing materials, but your brand itself is entirely yours to use moving forward.