Marketing Design Refresh
You already have the brand – let's make the marketing look like it.
You have a logo designed by a professional. Your business has an established look. Maybe you've even invested in good photography, signage or a nice fit-out.
But your promotional materials aren't quite matching.
Your posters look a bit DIY, your signage is inconsistent, or
you turn to AI more than you'd like to admit for the sake of getting something out there.
This service is about fixing that — without rebranding your business.
If you're using AI...
You're not doing anything wrong.
They can be useful tools, especially when you need something quickly, but they're not a substitute for having someone make the design decisions.
The same templates, styles and generated graphics are available to thousands of other businesses. The result can be perfectly functional but unfortunately generic.
If you've already put time and money into building a strong brand, it doesn't make much sense for the promotional materials around it to look like an afterthought.
Your business deserves better than generic design.
Generic blends in and doesn't get noticed.
Where AI falls short...
Image generators do fine with following instructions, but eye-catching design is created by someone who understands:
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What information gets noticed first
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How much content belongs on the page
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What typefaces and sizes to use
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How imagery should be treated
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How colour should be used
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How the design relates to the existing brand
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How everything should look across different formats
That's the work I'll take care of.
What's included
Marketing review
We'll start with your existing brand and marketing materials.
I'll look at what's currently working, what's inconsistent and where your design could improve.
We'll also discuss what you actually need designed, rather than creating things simply because they're part of a package.
Visual direction
I'll establish a clear way of applying your existing brand to marketing materials.
This can include:
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Colour refinement
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Typography pairing
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Layout and hierarchy
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Supporting graphic elements
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Image treatment
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Promotional styling
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Simple visual rules for future marketing
This isn't a new brand identity. Your existing logo and aesthetic remain the starting point.
Custom marketing deliverables
We'll choose three deliverables based on what your business needs most.
Examples include:
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Promotional poster
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Menu or price list
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Flyer
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Digital advertisement
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Event graphic
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Business card
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Signage
These will be supplied ready for print, or in full-resolution for digital formats.
Mini visual guide
A simple-to-follow 8-10 page guideline on how to use your brand going forward.
This covers things such as:
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Colour
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Typography
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Layout
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Supporting graphics
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Image direction
It's a concise reference for keeping your future marketing on track.
The details
Investment
From $895
Timeline
Approximately 2 weeks
Includes
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Marketing review
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Visual direction
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3 custom applications
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Mini visual guide
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Final artwork
Revisions
One round of revisions
Looking for something more?
You might realise that:
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Your logo, colours or typography no longer feel right
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Your business has changed significantly since the brand was created
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Your visual identity doesn't reflect the quality of what you offer
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Different parts of the business feel disconnected
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You need more than a few polished applications
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You're ready for a clearer, more complete visual direction
If that sounds familiar, the Brand Cohesion Experience may be the better place to start.
It takes a broader look at your brand, refines or redesigns the visual identity, and applies it across the customer touchpoints that matter most.
Or, if you're not sure which service fits,
and I'll help you work it out.